Global demand for Açaí

The Amazon rainforest is the largest rainforest in the world and is rich in biodiversity. Among its many native treasures is the acai palm tree.
Global demand for the fruit expanded rapidly in the 21st century and so the tree is cultivated for that purpose primarily.

Each palm yields approximately 1000 fruits per year which are typically harvested in two harvests per year.

Today acai palm trees area wounded survivors of American marketing gone wild.

However, a successful harvesting of Acai can prevent the devastation of the Amazon rainforest. In fact, Acai palms grow abundantly in Eastern Brazil, and where they grow, the trees are not cut down. This is because acai harvesting is much more profitable than cutting down the trees for timber. Right now, a couple of hundred thousand acres of rainforest are protected as a result of acai harvesting.

Additionally, tens of thousands of Brazilian families make a living harvesting acai. Brave natives are tasked the scaling of the trees’ great heights. Upon reaching the top, the men cut off the branches and carry them down.

Today, these extremely healthy berries are mass produced by villagers, local farmers and money-grubbing marketers.

These harvested acai aren’t treated in less than 12 hours after their harvest. Thus, they lose more than 50% of their benefits and are sold to the global market. Unfortunately, the marketers of such acai aren’t being honest about how much benefits do their acai still hold inside.

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